What is a Residency?

A residency, in the context of a pub or bar, refers to a collaborative arrangement between a pub/bar owner and a food brand. A food vendor temporarily sets up shop within your establishment, utilising your available kitchen space. It's a symbiotic relationship that allows both parties to leverage each other's strengths. For your business, hosting a residency can open up many new avenues for revenue, foot traffic, and customer engagement.

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How Can a Residency Increase Revenue for Your Pub/Bar?

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1. A Range of Offerings

By hosting a residency, you have the opportunity to diversify your food offering without the hassle of hiring kitchen staff, developing a menu from scratch and stocking a kitchen each week. This can attract a broader audience, cater to different culinary preferences and expand your customer base.

A diverse menu is a powerful tool when aiming to attract and retain customers. For instance, if your pub or bar traditionally focuses on craft beers and casual dining, bringing in a residency with expertise in international or a specific cuisine can transform your establishment into a culinary destination. With 53% of alcohol consumed with food, it is obvious how important it is to offer food in some capacity. This encourages customers to stay at your venue for longer which in turn increases your opportunity for more sales. Such diversity not only retains current customers by offering them something new and exciting but also draws in new patrons curious about your new range of food offerings.

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2. Increased Foot Traffic

Collaborating with a popular food vendor for a residency can draw in their existing customer base to your pub or bar. This influx of new customers not only boosts your sales during the residency but also increases the chances of converting them into regular patrons. The average spend per head in food-led pubs is generally higher than in wet-led pubs. Customers at food-led pubs are likely to spend 30-40% more per visit, which makes sense as they don’t need to leave the premises to eat.

Imagine the scenario: a popular food truck known for its gourmet burgers sets up a residency at your pub for a month. Their loyal customer base, eager to taste their favourite dishes in a new setting, flocks to your establishment. The result? Increased foot traffic, higher sales, and an opportunity to showcase what your pub or bar offers beyond beverages.

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3. Cost-Effective Business Model

As a pub or bar owner, you can negotiate terms, creating a win-win situation for both parties. For food vendors, setting up a residency is often a more cost-effective option than establishing a standalone restaurant. Premises come with fitted kitchens, waste collection, front of house staff that can attend to customers and many other benefits that remove the burden of expensive overheads. 

Reducing overhead costs is a common challenge for many small businesses, and the food industry is no exception. By partnering with Oya Kitchens and hosting residencies, you provide an affordable entry point for budding chefs and culinary entrepreneurs to showcase their talent. This mutually beneficial collaboration allows your pub or bar to feature diverse cuisines without the long-term commitment.

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Why Choose Oya Kitchens for Your Residency?

We understand the challenges faced by food vendors and pub/bar owners. Our mission is to enable food vendors to thrive by finding the perfect location via our marketplace, and residencies are a key part of that equation. We facilitate the end-to-end process of viewing, booking, and managing empty or underused foodservice spaces, eliminating the hurdles of lengthy commercial commitments and expensive overheads. Here are some frequently asked questions that may help clear some things up.

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Four Reasons to partner with Oya Kitchens:

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• Access a Network of Food Vendors: We connect pub/bar owners with a diverse range of talented food vendors, ensuring you find the perfect match for your establishment.
• Streamlined Processes: We simplify  the management of payments, deposits, licensing, and insurance processes, making the entire residency experience seamless for both parties.
• Drive Revenue Growth: With our support, you can help you identify new revenue streams, enhance your pub or bar's appeal, and create memorable experiences for your customers.
• Flexible Solutions: Our innovative approach caters to the evolving needs of the food industry. Whether you're a seasoned pub owner or a startup looking to make a mark, our flexible solutions empower you to thrive in a competitive market.

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Interested? Discover how residencies can be a game-changer for your pub or bar, contact our team today and let's get your kitchen cash flowing.

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To learn more about our services and how to list your kitchen space click here.

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Contact us directly:
info@oyakitchens.com
+44 20 850 1301